LEANFoundry is a membership-based platform for aspiring and early-stage founders.

Tools, Content, and Coaching to Bring Your Big Idea to Life:

Stop wondering if your idea will work. Start building systematically using a battle-tested framework from Ash Maurya, author of Running Lean and creator of the Lean Canvas.

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20,000+ Founders Helped.

Hi, I'm Ash Maurya

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I'm the author of two bestselling books, Running Lean and Scaling Lean, the creator of the popular 1-page business modeling tool, Lean Canvas, and the curator of the Continuous Innovation Framework.

‍Learn more about me and my work.

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In addition to writing, I'm also the founder of LEANSTACK - a Continuous Innovation Platform that helps accelerators and universities create more successful startups.

‍Learn more about LEANSTACK.

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Browse the latest newsletter:

Chase the Bigger Context.

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Why Talking to Users is Holding Your Startup Back

How I Learned to Stop Avoiding and Love Talking to Customers

Real Results From Our Community

Join 21K+ Founders Building Better Products

Select Your Path:

Your Journey From Idea to a
Repeatable and Scalable Business

Phase 0: Just Start Course (FREE)

Free

Learn key mindsets for building products that matter

Access Lean Canvas tool

Get a 5-part email mini-course

Phase 1: Business Model Design Challenge

$100

Video training

Live group coaching

Implementation guides

Phase 2: Business Model Validation

$99/month

Launch systematically

Live group coaching

Build a repeatable business model

Phase 3: Business Model Growth

$99/month

Find your sustainable growth rocket

Get ongoing support

Build a scalable business model

Frequently Asked Questions

Which path is right for me?

Start with the Just Start Course if you're new here
Join the BMD Challenge if you're ready to start up
Become a LEANFoundry Member if you're committed to building something customers want

Can I upgrade later?

Yes! Many members start with the Challenge and upgrade to Full Access when they're ready to implement. Your Challenge payment applies to membership.

What makes this different?

While most programs focus on theory, we give you practical tools, weekly guidance, and a proven system that works across any type of product.

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Are you ready?

This 5-day email course will walk you through everything you need to find the right startup idea, build a business model, & bootstrap your way to paying customers.

PLUS you get access to the online Lean Canvas tool.