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Why 90% of Startups Fail

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Building in Isolation

You spend months building features you think customers want, only to discover they don't care about your solution.
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No Clear Validation Process

You're not sure if your idea is good, who your customers are, or how to systematically test your assumptions.
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Endless Pivoting

Without a framework, you're constantly changing direction based on gut feelings instead of real customer data.
Ash Maurya

Hi, I'm Ash Maurya
Creator of Lean Canvas & Author of Running Lean

I'm the author of two bestselling books, Running Lean and Scaling Lean, the creator of the popular 1-page business modeling tool, Lean Canvas, and the curator of the Continuous Innovation Framework.

Learn more about me and my work.

I'm also the founder of LEANSTACK - a Continuous Innovation Platform that helps accelerators and universities create more successful startups.

Learn more about LEANSTACK.

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