Life's Too Short to Build Something Nobody Wants.

Turn Your Startup Idea Into a Real Business.

Join 50,000+ founders who've learned the systematic approach to validate ideas, find customers, and build successful businesses without wasting years on the wrong thing.

Why 90% of Startups Fail

💡

Building in Isolation

You spend months building features you think customers want, only to discover they don't care about your solution.
🎯

No Clear Validation Process

You're not sure if your idea is good, who your customers are, or how to systematically test your assumptions.
🔄

Endless Pivoting

Without a framework, you're constantly changing direction based on gut feelings instead of real customer data.
Ash Maurya

Hi, I'm Ash Maurya
Creator of Lean Canvas & Author of Running Lean

I'm the author of two bestselling books, Running Lean and Scaling Lean, the creator of the popular 1-page business modeling tool, Lean Canvas, and the curator of the Continuous Innovation Framework.

Learn more about me and my work.

I'm also the founder of LEANSTACK - a Continuous Innovation Platform that helps accelerators and universities create more successful startups.

Learn more about LEANSTACK.

The Complete Founder Journey

The systematic path from idea to successful business

0

Start Free

FREE • Self-paced
TRY FIRST

Learn the framework with our 10-part email course + try the Lean Canvas tool. See if our approach works for you before investing.

✓ Framework understanding + first business model
Start Free Course →

Business Model Design

$197 • Self-paced (2 months access)

Work through the systematic business model development at your own pace. Most founders complete the core content within 30 days, with an extra month for implementation and next-step planning.

✓ Clear business model + stress-tested assumptions
3

Demand Validation Playbook

$397 • Self-paced (4 months access)
Unlocks after Step 1

Test your assumptions with actual customers through structured interviews and experiments. Prove demand before supply.

✓ Validated customer demand + pricing
Get Demand Validation Playbook →
4

Value Delivery Playbook

$697 • Self-paced (6 months access)
Unlocks after Step 2

Create your minimum viable product based on validated learning and deliver it to customers who are already waiting.

✓ Working business generating revenue
Get Value Delibery Playbook →

Complete Journey Value

$1,291 individual
or
$997 Fast-Track Bundle
(Save $294)

Choose Your Starting Point

Begin your systematic founder journey at the level that's right for you

Start Free Course

Learn the methodology risk-free
Begin Foundations Course

Fast-Track Bundle

Complete founder training
Get Fast-track - $997

Real Results From Our Community

Join 1,000+ founders who've validated ideas and found customers