🚨 New Cohorts Start Every Monday - This Week's Registration Closes Friday Midnight

Why 73% of Founders Build the Wrong Thing

Because they skip business model stress testing

🎯 This is Step 1 of the complete founder journey
‍ Bulletproof your business model foundation before validation and building

BMD Challenge takes you from a blank canvas to complete stress-tested business model in less than 30 days.
Join This Monday's Cohort ->
New to Lean Canvas? Start with our free foundations course.
Get Free Course First
"Forget going to Harvard Business School. Apply these concepts instead. Had I done so, I would have saved much time, money, and dead brain cells."

- Z. Bynum, Harvard Business School MBA

Life's Too Short to Build Something Nobody Wants.

Ash Maurya

Hi -I'm Ash.

I spent 9 months and $50K building CloudFire, a photo-sharing app for parents. Beautiful product. Perfect execution. One problem: the business model was completely broken. A simple napkin calculation revealed I needed millions of leads for a $49/year product targeting busy parents whose current solution was free email. I could have done this math on day one and saved myself months of wasted effort.

That failure forced me to develop a systematic approach to business model design. The same 7-stress test framework that could have saved CloudFire became the foundation for Running Lean, Lean Canvas (industry standard), and every successful product I've built since.

What Happens When Founders Follow This Systematic Approach

1+ Year

Of wrong idea development avoided
(Seby's story)

Costly

Missteps avoided in marketplace
(Aamir's pet platform)

Concept

To viable business model in 30 days
(Aleena's housing project)

73 days

Average time to first customer (vs 8+ months industry average)

78%

Achieve revenue within 90 days (systematic vs chaotic approach)

10x

Faster validation
(using a traction-first vs build-first approach)

The BMD Challenge Stress-tests Your Idea Across 7 Dimensions

1

Define Mission

Set your non-negotiable success criteria so you evaluate ideas against what actually matters to you as a founder.

2

Distill Clarity

Transform your big idea into crystal-clear assumptions using the one-page Lean Canvas that others can instantly understand.

3

Intensify Desirability

Stress-test your unique value proposition to ensure customers will actually want what you're building.

4

Evaluate Viability

Test if your business model represents a big enough opportunity worth pursuing and how to fix it if not.

5

Map Feasibility

Chart your big vision into achievable milestones with a systematic validation strategy for each step.

6

Synchronize Timing

Stop relying on luck—learn how to deliberately time your idea for maximum market readiness.

7

Fortify Defensibility

Build unfair advantages that deter competitors and copycats, including the one advantage every startup needs on day one.

Everything Included in BMD Challenge:

LEANSTACK Business Modeling Tools

Get access to our business modeling tools like Lean Canvas and Traction Roadmap that help you put everything you learn into practice.

$199
The 'Business Model Design' Challenge Course

You'll a get weekly training series (from Ash Maurya) on strategies and techniques for designing and stress-testing business models.  

$997
2 months of Implementation Support

Unlock community resources, workshops, and live events with Ash Maurya.

$297
Total Value: $1,493
Your Investment: $197
🌍 Supporting Entrepreneurs Worldwide
Our mission is to help entrepreneurs everywhere succeed. Special pricing may be available based on your location and will appear in a banner at the top.

Join This Monday's Cohort of Founders

"I spent nearly a year working on an idea that was going nowhere. BMD helped me avoid starting on another idea that customers weren't interested in."

Avoided 1+ year of wrong idea development

- Seby Kallarakkal, Founder

"Before BMD, I struggled to validate assumptions efficiently. It pushed us to engage customers early, avoiding costly missteps and building a platform that truly addresses their needs."

Avoided costly missteps in marketplace

- Aamir Iqbal, Founder, Trillmate

"BMD gave our team the tools and structure to turn our affordable housing concept into a viable, scalable business model."

Turned concept into viable business model

- Aleena Asif, Affordable Housing Founder

Start This Monday

New cohorts start every Monday. Registration for this week closes Friday at midnight.

Join This Monday's Cohort for $197 ->
Get everything you need to be successful - including business modeling tools, weekly training, and accountability.
OR
Prefer to start free? Get our foundational course first and join BMD Challenge later.
Get Free Startup Course

Frequently Asked Questions

How much does this cost?

I used to deliver this curriculum as a 2-day live workshop priced at $1,000-2,000/ticket.

But my goal with BMD Challenge was to make this content as accessible as possible to aspiring founders while still charging enough to drive accountability.

I'm happy to share that the full course is priced at just $197.

‍

Is this part of a larger system?

Yes! This is Step 1 of our complete 3-phase founder journey. After bulletproofing your business model, many graduates continue with Phase 2 (Demand Validation Playbook) and Phase 3 (Value Delivery Playbook). You can take them individually or save $294 with our Fast-Track Bundle.

‍

Is this a self-paced course or cohort based?

To meet founders where they are and support peer-to-peer accountability, we run the challenge using a hybrid on-demand + cohort model.

Here's how it works:

  • We start new cohorts every Monday,
  • All the course content and tools are available immediately,
  • In addition, you'll get a complementary email series that help introduce new concepts an keep you accountable.

‍

How long is this course?

That depends on you. You can go through this course as quickly or slowly as you like.

Most teams complete the course in 2-4 weeks allocating ~30 minutes per day.

‍

What if I just want to learn the basics first?

Start with our free Continuous Innovation Foundations course! You'll learn the framework basics and get 3 free canvas access, then return here when you're ready to bulletproof your business model systematically.

‍

What happens to my platform access after 2 months?

You keep all course materials forever and maintain basic platform access with 3 canvases. For unlimited tools and ongoing monthly coaching, you can join BMD Graduate membership ($29/month) anytime.

‍

How is this different from other business courses?

Most courses teach theory. BMD Challenge is systematic practice with the creator of Lean Canvas. You'll bulletproof your actual business model with proven tools and get live coaching from Ash Maurya.

‍

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses.

In addition, I am constantly evolving and refining the framework. You'll learn new techniques and strategies not covered in any of my books.

‍

What if I'm not ready to start a business yet?

Perfect! BMD Challenge works whether you have a business idea or not. You'll learn the systematic approach for evaluating any future opportunity and get the foundation needed for entrepreneurial success.

‍

I still have questions!

Drop me an email at ash@leanstack.com.

‍

Start This Monday

New cohorts start every Monday. Registration for this week closes Friday at midnight.

Join This Monday's Cohort for $197 ->
Get everything you need to be successful - including business modeling tools, weekly training, and accountability.
OR
Prefer to start free? Get our foundational course first and join BMD Challenge later.
Get Free Startup Course

No-Questions Asked Refund Policy

I want your BMD Challenge investment to be 100% risk free.

So, our refund policy is very simple.

If you complete the entire program, complete all the modules, and create your business model blueprint, and STILL don’t feel like you extracted the value you hoped, drop us a note and we will give you a full refund.

No questions asked.

1,000+ founders have stress-tested their ideas with BMD Challenge:

Still unsure?

Get a sneak peek of what you'll learn with my foundations course:
‍

Just Start
This 10-day email course will walk you through everything you need to find the right startup idea, build a business model, & bootstrap your way to paying customers.