BMD Challenge is a 30-day workshop taken by thousands of entrepreneurs.
Design and Build Your First (or Next) Business Model:
Get step-by-step coaching to help you systematically launch and grow your idea... in just 30 days.
BMD Challenge is a 30-day online workshop led by Ash Maurya that teaches you how to turn your big idea into a repeatable and scalable business model.
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.
Hi - I'm Ash.
I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas used by over a million people worldwide.
I practice what I teach and this challenge outlines the exact process I've used to launch all my products and is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.
How the Challenge Works:
The challenge costs $100 to join.
This covers all the course content, tools, and training during the challenge.
This covers all the course content, tools, and training during the challenge.
You Get All of this:
The First Thing:
The Business Model Design Challenge...
Led by Ash Maurya, author and creator of Lean Canvas, this challenge is designed to help you evaluate, design, and stress-test your first (or current) startup idea irrespective of what kind of product you're building.
This is a hands-on learn-by-doing workshop delivered over 30 days.
By the time time the challenge is over you'll have a business model blueprint and an actionable launch or growth strategy.
Plus:
Lifetime Access to Business Modeling Tools...
You'll get lifetime access to our business modeling tools (Lean Canvas andTraction Roadmap) to put what you learn into practice.
You'll learn how to
- Deconstruct your idea your idea using a 1-page Lean Canvas,
- Evaluate the viability of your idea, and
- Create an actionable Traction Roadmap.
And:
Additional Bonuses...
You'll learn
- How to bootstrap your idea from concept to paying customers without first building a product.
- How to validate your idea in 90-Day Cycles.
- And more...
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.
This Challenge Isn't For Everyone
The Number Two Reason Why Startups Fail Is That They Never Even Get Started:
Most people spend too much time analyzing, or planning, or making excuses for not starting - waiting to first write a business plan, or find investors, or move to Silicon Valley.
If you are interested in just watching or reading courses without taking action, then this challenge isn't for you.
Entrepreneurship is like a martial art. You can only learn by doing.
Spending 3 months preparing to start, puts you 3 months behind.
Riddled with extreme uncertainty, new ideas have no perfect time, perfect book, or perfect course that can fully prepare you to be ready to act.
You have to take a leap and just start. We built this challenge for starters.
What You'll Find Inside:
Actionable step-step mindsets, strategies, and tools for taking any idea from concept to early traction (aka paying customers).
Key Mindsets
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Principles before Tactics
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Overcoming Biases
BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.
Viability Stress-testing
CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.
Uncovering Secrets
Every successful startup idea was built on an underlying secret or insight only the founder saw. You'll learn how to search for and uncover secrets within your idea.
Leveraging Inflections
All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.
Crafting a Compelling Unique Value Proposition
The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.
Building a Defensible Unfair Advantage
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on day one.
Achieving Clarity
How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.
Identifying Your True Competition
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.
Here's a Recap of Everything You'll Get:
LEANSTACK Business Modeling Tools
Get lifetime access to business modeling tools like Lean Canvas and Traction Roadmap that help you put everything you learn into practice.
($199 Value)
The 'Business Model Design' Challenge
You'll get daily training (from Ash Maurya) on strategies and techniques for designing and stress-testing business models.
($997 Value)
Business Model Design Playbook
This course teaches you how to communicate your big idea clearly and concisely to key stakeholders.
($199 Value)
BONUS: 90-Day Cycle Validation Framework
This course teaches you how to systematically test your business model using 90 day cycle and sprints.
($297 Value)
BONUS: Love The Problem Kit
You'll get a signed copy of the Running Lean book and a 'Love the Problem' t-shirt.
($49 Value)
Team Access
Collaborate with up to five team members team members working on the same project.
(x5 Value)
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.