Life's Too Short to
Build Something Nobody Wants.
BMD Challenge is a 30-day online workshop taken by thousands of entrepreneurs.
Transform Your Idea Into a Business Model Blueprint in 30 Days:
Stop wondering if your idea will work. Get a proven system to test, validate, and launch - even if you're starting from scratch.
Get everything you need to be successful - including business modeling tools, weekly training, and accountability for $100 today.
Hi - I'm Ash.
I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas used by over a million people worldwide.
I practice what I teach and this challenge outlines the exact process I've used to launch all my products and is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.
How the Challenge Works:
The challenge costs $100 to join.
This covers all the course content, tools, and training during the challenge.
This covers all the course content, tools, and training during the challenge.
You Get All of this:
The First Thing:
The Business Model Design Challenge...
Led by Ash Maurya, author and creator of Lean Canvas, this challenge is designed to help you evaluate, design, and stress-test your first (or current) startup idea irrespective of what kind of product you're building.
This is a hands-on learn-by-doing workshop delivered over 30 days.
By the time time the challenge is over you'll have a business model blueprint and an actionable launch or growth strategy.
Plus:
Lifetime Access to Business Modeling Tools...
You'll get lifetime access to our business modeling tools (Lean Canvas andTraction Roadmap) to put what you learn into practice.
You'll learn how to
- Deconstruct your idea your idea using a 1-page Lean Canvas,
- Evaluate the viability of your idea, and
- Create an actionable Traction Roadmap.
And:
Additional Bonuses...
You'll learn
- How to bootstrap your idea from concept to paying customers without first building a product.
- How to validate your idea in 90-Day Cycles.
- And more...
Get everything you need to be successful - including business modeling tools, weekly training, and accountability for $100 today.
Your 30-Day Journey
Phase 1: Deconstruct Your Idea
Deconstruct your big idea into a business model using a Lean Canvas
Identify riskiest assumptions
Refine your business model
Phase 2: Stress-test Your Idea
Evaluate your idea against 7 dimensions
Bullet-proof against common business model pitfalls
Formulate a go-to-market launch strategy
Phase 3: Start Validating Your Idea
Secure commitments from key stakeholders
Create a 90-Day plan for validating your idea
Start executing your 90-Day plan
Your Success Path
Start with the challenge and continue your journey based on your needs
After Challenge Options:
Implementation Program
Quarterly Support ($297/qtr)
Ongoing expert guidance
Implementation support
Access to additional validation and growth playbooks
Full Platform
Annual Access ($999/yr)
Complete toolkit & training
Implementation support
Access to additional validation and growth playbooks
Special graduate rates (details revealed during the challenge)
This Challenge Isn't For Everyone
The Number Two Reason Why Startups Fail Is That They Never Even Get Started:
Most people spend too much time analyzing, or planning, or making excuses for not starting - waiting to first write a business plan, or find investors, or move to Silicon Valley.
If you are interested in just watching or reading courses without taking action, then this challenge isn't for you.
Entrepreneurship is like a martial art. You can only learn by doing.
Spending 3 months preparing to start, puts you 3 months behind.
Riddled with extreme uncertainty, new ideas have no perfect time, perfect book, or perfect course that can fully prepare you to be ready to act.
You have to take a leap and just start. We built this challenge for starters.
Watch a sample lesson
What You'll Find Inside:
Actionable step-step mindsets, strategies, and tools for taking any idea from concept to early traction (aka paying customers).
Key Mindsets
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Principles before Tactics
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Overcoming Biases
BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.
Viability Stress-testing
CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.
Uncovering Secrets
Every successful startup idea was built on an underlying secret or insight only the founder saw. You'll learn how to search for and uncover secrets within your idea.
Leveraging Inflections
All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.
Crafting a Compelling Unique Value Proposition
The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.
Building a Defensible Unfair Advantage
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on day one.
Achieving Clarity
How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.
Identifying Your True Competition
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.
Here's a Recap of Everything You'll Get:
LEANSTACK Business Modeling Tools
Get lifetime access to business modeling tools like Lean Canvas and Traction Roadmap that help you put everything you learn into practice.
($199 Value)
The 'Business Model Design' Challenge
You'll get daily training (from Ash Maurya) on strategies and techniques for designing and stress-testing business models.
($997 Value)
Business Model Design Playbook
This course teaches you how to communicate your big idea clearly and concisely to key stakeholders.
($199 Value)
BONUS: 90-Day Cycle Validation Framework
This course teaches you how to systematically test your business model using 90 day cycle and sprints.
($297 Value)
BONUS: Love The Problem Kit
You'll get a signed copy of the Running Lean book and a 'Love the Problem' t-shirt.
($49 Value)
Team Access
Collaborate with up to five team members team members working on the same project.
(x5 Value)
Get everything you need to be successful - including business modeling tools, weekly training, and accountability for $100 today.