The Continuous Innovation Framework is an early-stage innovation framework of frameworks created by Ash Maurya.
Stop limiting yourself to any one of these frameworks. Start achieving breakthrough innovation by using the best of what each has to offer.
CIF curates the superpowers of many innovation frameworks into a simple and practical framework for taking an idea step-by-step from concept to scale.
You'll receive a free email course that teaches the key mindsets behind the Continuous Innovation Framework and get access to the online Lean Canvas tool. You can unsubscribe anytime.
~ Eric Ries
Author of The Lean Startup
CIF uses simple mental models to help you tame the complexity of launching a startup under conditions of extreme uncertainty.
You won't find empty anecdotes or fluff theory but practical step-by-step recipes for putting everything you learn into practice.
The startup journey is riddled with uncertainty but with the right mindsets and process, you can turn it from aimless wandering into a systematic process.
At any given time, there are only a few key actions that stand to drive the biggest impact. You'll learn how to focus on those, and ignore the rest.
Everything in CIF has been rigorously tested across thousands of products in many different industries.
This framework wasn't built to maximize investor returns but to help founders win. CIF is built by founders for founders.
Unlike other frameworks that become outdated over time, CIF is constantly updated with new techniques, models, and tools.
Time is our scarcest resource which is why you won't find hundreds of hours content but short, clear, and concise lessons.
Entrepreneurship is like a martial art. You can only learn by doing.
Entrepreneurship is a skill, which can be deconstructed, practiced, and taught. That's the goal of CIF.
CIF was created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas. It synthesizes learning across hundreds of workshops and bootcamps with startup and corporate teams building products spanning a broad spectrum of domains, from banking to software.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. His articles and advice have been featured in Inc. Magazine, Forbes, and Fortune. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin.
Unlike a book that is hard to change once published, these playbooks continually evolve to reflect the latest techniques that work.
CIF is used across several enterprises, accelerators, and universities as their standard innovation/accelerator curriculum.
