BOOTSTART is a special bundle designed by Ash Maurya. for aspiring and early-stage founders.
Go from idea to paying customers without quitting your day job.
Imagine creating a product you know people will buy versus hope they will.
This program delivers a step-by-step blueprint for taking an idea from concept to paying customers. It's the exact framework I've used to launch and grow my products to millions of people.
Hi - I'm Ash.
I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas used by over a million people worldwide.
I practice what I teach and this challenge outlines the exact process I've used to launch all my products and is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.
There is no shortage of courses and books out there but synthesizing and applying all this knowledge will easily take you thousands of hours.
This is why I created BOOTSTART.
BOOTSTART is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.
It is the closest thing you'll find to a curated, battle-tested, step-by-step playbook for systematically building a repeatable and scalable business.
Join thousands of other founders who have used this framework to get their ideas off the ground.
What you'll learn?
My goal with BOOTSTART is to give you a systematic roadmap for vetting your idea and turning it into a repeatable and scalable business model without wasting resources.
It doesn't help to be constantly reminded that most products end up failing anyway.
But,
- What if you could test the viability of your idea before quitting your day job?
- What if you could find traction (aka paying customers) for your product even before building it?
- What if you could use this early validation to de-risk your idea, build a team, and go all in on your project?
That is what you'll learn how to do.
What world-class entrepreneurs are saying
"A battle-tested approach to building companies that matter."
~ Eric Ries
Author of The Lean Startup
What you'll find inside
Actionable step-step mindsets, strategies, and tools for taking any idea from concept to early traction (aka paying customers).
Key Mindsets
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Principles before Tactics
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Overcoming Biases
BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.
Business Model Design
CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.
Uncovering Secrets
Every successful startup idea was built on an underlying secret or insight only the founder saw. You'll learn how to search for and uncover secrets within your idea.
Leveraging Inflections
All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.
Customer and Market Research
Talking to customers is hard. Why surveys and focus groups don’t work. And what to use instead to learn about your customers and market.
Validating Solutions Without a Product
You need a working prototype or MVP to land customers, right? Wrong. Having a half-baked or half-finished product actually scares away customers. This playbook shows you what to do instead.
Crafting a Compelling Unique Value Proposition
The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.
Building a Defensible Unfair Advantage
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on day one.
Key Metrics
More metrics are always better — right? Wrong. It’s easy to drown in a sea of non-actionable numbers. You'll learn how to build a lean company-wide dashboard instead.
Defining a Minimum Valuable Product (MVP)
The truth about product development. More features dilute your unique value proposition. This “5P matrix” helps you focus on what matters.
Achieving Clarity
How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.
Identifying Your True Competition
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.
Rapid Experimentation
Maximize your product development efforts: follow these seven habits for running highly effective experiments.
Maximizing Speed, Learning, and Focus
Going fast on everything is a recipe for getting lost faster. You'll learn a "systems-based" approach for driving the biggest impact with the least amount of effort.
The 10X Product Launch
Do public launches work better than private launches? It depends. Discover when to use private launches to learn faster.
Customer Behavior Design
If you’re trying to change your customer’s behavior with your product, this module covers Ash Maurya’s adaptation of behavior design techniques for products
An Offer Your Customers Cannot Refuse
The best products are based on a very simple concept. It will earn attention and trust, making your prospect more likely to buy.
Pricing Your Product
How to command fair pricing for your product. Pricing is one of the most underutilized growth levers.
Who this course is for?
Demand Validation is for early stage entrepreneurs, innovators, and visionaries
seeking to level up and build the next generation of products that matter.
seeking to level up and build the next generation of products that matter.
You're a great fit if any of these are true:
- You're an aspiring entrepreneur or innovator in the idea stage.
- You're working on a digital, physical, or services product.
- You've built and launched a new product (MVP) with few or no paying customers yet.
- You're pre-product/market fit.
You're not a great fit if:
- You aren't actively working on an idea. Our program is for doers.
- You have a mature product with 20+ team members.
- You have a working product with lots of customers getting ready to scale.
- You're post-product/market fit.
What students are saying:
Here's a Recap of Everything You'll Get:
LEANSTACK Business Validation Tools: 12 months access
Get 12 months access to Lean Canvas, Traction Roadmap and the Customer Forces co-pilot that help you put everything you learn into practice.
($1,188 Value)
Demand Validation Playbook
You'll get our step-by-step process for going from idea to paying customers in 90 days.
($1,999 Value)
BONUS: Quarterly Workshops Delivered by Ash Maurya
This course teaches you how to baseline your idea.
($4,000 Value)
BONUS: LEANFoundry Membership: 12 months access
This course teaches you how to baseline your idea.
($1,188 Value)
BONUS: Business Model Design Playbook
This course teaches you how to baseline your idea.
($199 Value)
BONUS: Love The Problem Kit
You'll get a signed copy of the Running Lean book and a 'Love the Problem' t-shirt.
($49 Value)
Team Access
Collaborate with up to five team members team members working on the same project.
(x5 Value)
Next cohort starts on
Monday, January 6th, 2025:
Get the BOOTSTART Bundle ->Monday, January 6th, 2025:
Ready to start?
A lot of people compare the learning in this course to getting an MBA from a top business school or joining a startup accelerator. But unlike those alternatives, this course doesn't cost thousands of dollars and you don't have to give up 5-7% of your equity.
In fact, many of the top business schools and startup accelerators already use our tools and curriculum in their programs
👇
Where Did BOOTSTART Come From and Who's Using It?
This course incorporates learning across hundreds of workshops and thousands of hours of coaching startup and corporate teams building products spanning a broad spectrum of domains ranging from banking to software.
The tools, curriculum, and coaching systems used in BOOTSTART have already been deployed and battle-tested across numerous enterprises, startup and corporate accelerators, and universities around the world.
Alumni Case Studies
We have put hundreds of teams through this program across the world. Here are some of their stories:
GoodLawyer doubled their monthly recurring revenue after
LEANSTACK.
G2V took an idea from early concept to growing traction in less than 90 Days.
DealSimple was able to raise their pricing by 4X by positioning their real estate product in terms of what customers wanted to buy (an assistant) vs. what the team initially though they were selling (software).
TryDawn has already doubled revenue and is on track to 6X their revenue as a result of identifying and focussing on the key constraints in their therapist marketplace business model.
Trustini went from having no access to their customer segment (personal injury laywers) to booking dozens of interviews, closing sales, and delivering an MVP.
Frequently Asked Questions
Who is this course for?
This course is for aspiring entrepreneurs and early-stage founders looking to bootstrap their way to a repeatable business model that works.
How many people can participate in a team?
Up to 5 people working on the same project.
How long is this course?
This course is designed to be completed in one 90 day cycle. Why 90 days? Because 90 days is long enough to achieve an evidence-based decision on any idea using the problem/solution fit playbook outlined here.
How is the course organized?
The course is organized into 2-week sprints. In a 90-day cycle there are 6 sprints. Each sprint introduces new concepts and skills to learn at the start of the sprint, which you get to apply over the sprint.
How much time will I be required to dedicate to this program?
You only learn by doing and we recommend allocating 15-20 hours a week.
Do you offer scholarships?
We don’t offer discounts or scholarships. Instead, we support Purchasing Power Parity Pricing. Based on your location, you might qualify for a reduced price. If you do, you’ll automatically see a banner with a discount code on the top of this page. Make sure to disable any VPN since this will block the banner from showing.
What kind of payment plans do you offer?
We’re happy to offer you “buy now, pay later” options through Affirm, Klarna and Afterpay/Clearpay, which enable you to pay for our courses in interest-free installments. You'll find these options on the checkout page. These options are currently only available in the United States.
Why should I join this program? Can't I get the same learnings from your books and free videos?
For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability. That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techniques not covered in any of my books.
Is this a remote or onsite coaching program?
The program is run 100% online using the LEANSTACK platform to deliver courses, tools, and on-demand workshops.
Does this include lifetime access?
Yes. All the course content and updates are included with no extra payment.
Can you introduce me to investors?
Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.
I still have questions!
Drop me an email at ash@leanstack.com.
"Life's Too Short to Build Something Nobody Wants"
Ash Maurya
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Author, creator of Lean Canvas, and founder of LEANSTACK.